Crailtap Distribution
Graphic + Production Designer
From 2015–2017, I served as an in-house graphic designer for Loser Machine and its sister brand, Dark Seas. While my day-to-day work centered on digital assets for e-commerce and social media, I regularly supported print projects ranging from apparel graphics to experiential installations and seasonal catalogs. Deeply invested in these subcultures, I drew from my own creative influences to deliver authentic visuals that aligned with each brand’s identity and resonated with their respective fanbases.
Board Design
Select skateboard deck designs from my time at Crailtap, featuring seasonal in-line colorways, palettes, and material-ups that I was tasked with leading, alongside team rider clips of those very boards in action—many of which were featured in Girl’s infamously recognized video projects over the years. Also included are original hand-drawn illustrations I created to reflect rider-specific personality traits, inside jokes, and regional references from their upbringings, all contributing to what makes each rider unique.
Rainbow Dome Capsule
Combing through the Crailtap graphics archive, I came across this vintage inspired Crailtap football helmet illustration and wanted to breathe new life into it. A few key added elements later, the Rainbow Dome was born. For a brand that never takes itself too seriously, rooted in a subculture with an anti-jock mentality, it was the perfect oxymoron. But, how could I push it further? My imagination took over, and I remembered I had picked up a children’s play football helmet from a thrift store years prior. And just like that, the Rainbow Dome graphic paired with my own personal craftsmanship, became a coveted tangible and functional piece of (f)art!
To make the Rainbow Dome an wearable brain bucket, I deconstructed a thrifted toy football helmet, repainted it, and reassembled it with new hardware. Next, I printed the rainbow stripe on a piece of white vinyl on my own personal inject printer. I didn’t have access to a vinyl plotter, and the deadline for assets was tight. So, I took a good ol’ X-acto knife and put my hands to work to cut the cloud and goat decals, and carefully applied them with symmetry by using an analog tool, otherwise known as my eyes. Upon completion, my Art Dump cohorts jumped in and created some fun and lighthearted digital deliverables that debuted just before Superbowl Sunday!
The D.I.Y. approach translated into some fun marketing animations and a video!
Crailtap D.I.Y. Pro Model
It’s part of almost every young skateboards dream, to ‘go pro’ one day. While the chosen ones are gifted the talents to have their name on a board, the rest of us had to let the dream go… until now! Taking Crailtap’s iconic goat and cloud branding, along with their infamous brand font, I wanted to make the dream a reality for those whose lives took a different path, but still live the dream. With Crailtap’s appreciation for Do-It-Yourself culture and society’s unsung heroes, the D.I.Y. Pro Model made it possible for all the local rippers to finally get their name on a board.
Apparel Design
Select print advertisements that were featured in lifestyle and culture magazines rooted in skateboarding and custom motorsports.
Accessories Design
Select print advertisements that were featured in lifestyle and culture magazines rooted in skateboarding and custom motorsports.
