In the Spring of 2021 Teva partnered with Polaroid at the intersection of exploration and creativity. Telling this story to our audience was a call to encourage the outdoor community to let their imagination run wild and document their journey through their travels near and far, wherever their Teva sandals may take them with an iconic Polaroid camera in-hand.
Using Polaroid’s color spectrum from their branding, we decided to capture a beachside roadtrip freezing moments in time that are color coordinated to that very spectrum, with a co-branded camera that brought us back to simpler times.
Teva x Polaroid | Select Imagery
As mentioned above, we captured a Teva style beachside roadtrip finding elements lending themselves to Polaroid’s color spectrum logo in a harmonious and analogous collection of imagery that was used on all digital marketing channels.
Red
Orange
Yellow
Green
Blue
Teva x Polaroid | Launch Film
In addition to static visuals, we assembled a team to help us craft a classic stop motion animation video showcasing the product offering and physical prints of the photos we took along the journey.
