In Spring 2022 Teva teamed up with dynamic sister duo Coco and Breezy who are most known for there iconic tastemaker style, thumping DJ sets, eyewear entrepreneurship and most importantly, their love for the outdoors.
Coco and Breezy brought their exceptional eye for detail and helped Teva breathe fresh air into one of their most popular and sought after styles, the Hurricane XLT 2 sandal. Paired with a few limited colorways of Coco and Breezy sunglasses, both fanbases were sure to grab what they could to support two brands they can’t get enough of.
Digital Creative Content
teva.com Homepage Launch (Desktop)
(Mobile)
(Mobile)
eMail (Launch)
eMail (Follow-Up)
Product Landing Page (Desktop)
Product
Social Reel
My Role
Pre-Production Direction | On-set Art Direction | Digital Asset Design Direction | Video Editing + Motion Design
For this project I collaborated with Coco + Breezy in bridging the gap between a love for fashion and an alternative look into outdoor lifestyle. During the concept phase, I submitted moodboards for overall look and feel in terms of wardrobe, natural colors, and possible locations for shoot day. On set, i worked with our producer to allocate time slots to shoot at various sets at the location’s site while equally highlighting 2 different product offerings with 4 product variants. Post production, I lead the art direction and managed editing notes with the photographer, as well as leading the design direction for Teva.com’s web launch upon product release.
Key Contributors
Creative Director: Lyndsey Faulkner
Art Director: Myke Marts / Coco + Breezy
Producer: Brooke Ludi
Photographer | Director of Photography: Denzel Golatt
Talent: Coco + Breezy • Ugo Mozie (Men’s) • Sebastian Kai Williams (Kid’s) • Aryah Moseley (Toddler’s)
Stylist: Kira Sheppard
Hair: Tiffany Denise Daugherty-Brown
Make Up: Omayma Ramzy
Location: Los Angeles, California
Web Designer: CJ Parel
Digital Designer + Packaging: Sam Grim
Where It Was Featured:
teva.com | cocoandbreezy.com | Teva Social Media Channels | Coco And Breezy Social Media Channels | Retail Channels