To celebrate 40 years of the sport sandal and launch a new brand platform we dug deep into the Teva archives to unearth their best and brightest moments. We found record of life-changing experiences that have been fueled by their footwear across four adventure-filled decades. The only thing left to ask is Where to Next?
Campaign Launch
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To launch the campaign we partnered closely with agency Los York, creating a short film celebrating 40 years of the sport sandal using the best of Teva’s archival footage, user-generated content, and brand content from the last four decades.
Organic + Paid Media
To mark their 40th year through seasonal products Teva revived thier favorite styles from the past four decades, beginning with the ‘80s Revive Collection.
The 60 second video, and paid media campaign drove traffic to teva.com where consumers could purchase the limited-edition styles.
teva.com
social media
retail
Segmented Campaign + Product Launches
In addition to leading the initial campaign launch for the ‘80s collection, we conceptualized and executed on all assets for the ‘90s, 2000s and 2010s launches that would follow consecutively across the 2024 season.
Click a decade to jump to it’s collection launch
Archival Revival | 80’s Collection
To start things off we reached back into the brands roots, where it all started in 1984 and revived two original product silhouettes that defined Teva for the next 40 years.
Archival Revival | 90’s Collection
To start things off we reached back into the brands roots, where it all started in 1984 and revived two original product silhouettes that defined Teva for the next 40 years.
Archival Revival | 2000’s Collection
To start things off we reached back into the brands roots, where it all started in 1984 and revived two original product silhouettes that defined Teva for the next 40 years.
Archival Revival | 2010’s Collection
To start things off we reached back into the brands roots, where it all started in 1984 and revived two original product silhouettes that defined Teva for the next 40 years.
My Role
Campaign Concept | Graphic Art Direction | On-set Art Direction | Digital Asset Design Direction | Video Editing + Direction | Campaign Guidelines
For this project I worked closely in collaboration with Teva’s in-house creative, marketing and product team’s to concept and tailor creative briefs to each departments needs to fulfill business requests for regional asset packages. On-set I worked cross functionally with talent, contracted content creation team and production team to adhere to production schedules and guide all teams to capture content accurate to creative brief requests. Post production, I lead contractors and in-house creatives with design direction through asset pack delivery with campaign guidelines for execution details for all global regions.
Where It Was Featured:
teva.com | Teva Social Media Channels | Retail Channels
Key Contributors
Creative Director: Lyndsey Faulkner
Art Director: Myke Marts, Laura Pol
Producer: Scarlet Radwick, Ines Daelman, Lara Wilinsky
Photography: Steve Hoskins
Photo Assist | BTS Imagery | Lighting: Daniel Cronin
Cinematography: Shelby Menzel, Gabriel Novis, Teva Archive Footage
Editing: Shelby Menzel, John Phemister
Talent: Rayad Abaza • Evan Joseph • Chanté Glover • Stephanie Kim
Stylist: Kira Sheppard, Savanna Chonis
Location: Mallorca + Menorca, Spain
Motion Designer: Or Drori
Web Designer: CJ Parel
Digital + Print Designer: Sam Grim