Teva | Hydratrek
Pivoting toward a perfomance oriented market, Teva’s product design team began to think outside of the box to keep the brand’s flagship characteristics while pushing innovation and technology.
Water being Teva’s most common field of play had one member of the design team diving into a deeper world into investigating how tree frogs’ foot pads help them grip to surfaces in the wettest of conditions.
Thus, a new sandal was born to help adventurists and meanderers alike tackle almost any terrain, wet or dry. The Hydratrek Sandal was launched in Spring 2024.
Campaign Branding
Digital Video Content
Social Video | Organic Content
Social Video | Paid Ad
Applied Graphics
To introduce their new and innovative product line, the Hydratrek, Teva rolled out a detailed and informative launch highlighting the key features and benefits of their new sandal.
Original artwork, logo lockups and a custom color palette all help support the performance aimed imagery
in addition to technical callouts to educate the consumer on the product’s use case.
Science With Seth
Social Reel Infomercial + Teaser
In addition to a digital first launch with retail support, Teva wanted to keep it’s fun spirited DNA intact while introducing an advanced and technical product.
Partnering with local agency Reunion Originals, and somehow convincing the designer behind the Hydratrek to sign on, we created a short light-hearted infomercial inspired by the unforgettable educational science shows that became a part of our identity throughout childhood.
To introduce their new and innovative product line, the Hydratrek, Teva rolled out a detailed and informative launch highlighting the key features and benefits of their new sandal.
Original artwork, logo lockups and a custom color palette all help support the performance aimed imagery
in addition to technical callouts to educate the consumer on the product’s use case.
Innovation Product Campaign
teva.com Homepage Launch (Desktop)
Launch eMail Blast
Digital Creative Content
(Mobile)
Follow-Up eMail Blast
Product Landing Page (Desktop)
(Mobile)
