Festival Season
Select Imagery | Spring 2023 + 2024
To support the “Go anywhere, do anything” mentality and the utilitarian design of their sandals, Teva took a unique approach to bridge the gap between the Spring and Summer seasons by making annual festival tours to build community and get in touch with their audience first hand in an authentic setting.
Highlighted on teva.com, Festival Season always delivered a styling guide to help consumers find the right product in the balance of fashion and function to make their festival experiences stylish and comfortable. As a result, we were tasked with capturing authentic imagery that met commercial needs in the midst of on-the-fly environments at select festivals.
My Role
Campaign Concept + Brief | On-set Art Direction | Digital Asset Design Direction | Video Editing + Direction
For these two festival launches, I partnered with in-house and contracted creative teams to plan and organize strategies to capture content in the highly uncontrollable environments of music festivals. On site after traveling near and far, I lead the creative and talent teams to execute content capture coinciding with the project brief. Post production, I worked alongside the creative director, marketing and social media teams to lead in-house designers to create final asset deliveries.
Key Contributors
Creative Director: Lyndsey Faulkner
Art Director: Myke Marts
Producer: Scarlet Radwick
Photography: Steve Hoskins
Cinematography: Keaton Rogers
Talent: Morgan Jean Quinn • Hannah Lovingood • Sydney Winn • Gabby Mather • Adrian Sandoval • Ryder England
Stylist: Kira Sheppard, Alex Nelson
Location: Los Angeles, California • Gulf Shores, Alabama
Web Designer: CJ Parel
Digital Designer: Sam Grim
Where It Was Featured:
teva.com | Teva Social Media Channels | eMail Marketing Initiatives