Loser Machine

Graphic Designer

From 2015–2017, I served as an in-house graphic designer for Loser Machine and its sister brand, Dark Seas. While my day-to-day work centered on digital assets for e-commerce and social media, I regularly supported print projects ranging from apparel graphics to experiential installations and seasonal catalogs. Deeply invested in these subcultures, I drew from my own creative influences to deliver authentic visuals that aligned with each brand’s identity and resonated with their respective fanbases.

Print Adverts

Select print advertisements that were featured in lifestyle and culture magazines rooted in skateboarding and custom motorsports.

Digital Product Spec Sheets

Whether skateboarding or wrenching on motors, Loser Machine is known for crafting timeless and functional styles that hold up to the demand of the toughest tasks. Inspired by DIY repair manuals, I created a flexible and practical identity for product specification diagrams. These were used to educate consumers and account holders to hone in on the finer details of each thoughtfully designed piece of apparel the brand had to offer.

Digital Marketing Assets

Select digital advertisements featured on web platforms from Loser Machine’s website and social media channels, in addition to key brand partnerships such as retail accounts, print/online publications, and live events.